Black Friday–Cyber Monday: India sees 20–25% sales surge; brands advance promotions by a week
Black Friday-to-Cyber Monday sales in India are seeing strong traction this year, with retailers and company executives reporting a 20–25% increase compared with last year. The surge started early, as brands began their promotions a week before Black Friday and plan to keep offers running beyond Cyber Monday. Platforms such as Tata CLiQ, Nykaa, Flipkart,…
