Digital push: LIC urged to double down on mobile-first outreach; focus on ‘insurance for all’, says Nagaraju
Financial Services Secretary M Nagaraju has asked the Life Insurance Corporation of India (LIC) to sustain its push on digital marketing and a mobile-first strategy to help achieve the national objective of “insurance for all”.Speaking at LIC’s strategy meet in Mumbai, Nagaraju said the insurer’s expanding digital outreach would be critical to widening coverage and…
